Using Facebook As More Than Just A Social Networking Tool
September 26th, 2010 by Sheena Ali, under Travel and Leisure. No Comments
There are many ways to use Facebook in a professional capacity. You can look for jobs, promote yourself, or just use it to network. Any professional networking techniques you use can be implemented on Facebook.
Job searching on Facebook can be done relatively easily. Simply posting a status related to your job search will raise awareness among your friends and, possibly, inspire a sympathetic response from someone who is hiring or friend who knows someone who is.
If you’re looking for a job as a waiter, for example, try saying so on Facebook status. One of your friends may know the restaurant that is hiring and will be more than happy to tell you to apply there.
Promotion on Facebook is a little bit trickier. Don’t get me wrong: it isn’t hard at all. You just have to do be a bit more subtle and less direct. Directs and aggressive promotion on Facebook is a very bad thing; you can lose friends and damage relationships by pushing too hard. Make a few status is, post some pictures relating to your enterprise, and you should be fine.
Setting up a fan page is also a good idea. Many professionals use Facebook in this capacity; fan pages are much more conducive to the marketing approach than traditional Facebook profiles are. When people “like” your fan page, they are linking their profiles to you. This could potentially drive in more traffic through the pages of people who have already liked your page.
People are always looking for work. Odds are, if you are looking to fill an open position in your company, one of your Facebook friends is looking for just such an opportunity. Post a status asking if anyone is looking for work and explain the position briefly. Before the end of the day, you’ll probably have quite a few responses and may even be setting up a couple of interviews.
By reading the statuses of your friends, you can potentially find business opportunities and clients. The most innocent and unassuming status could be the start of a beautiful partnership.
For example, if you are a real estate agent and one of your friends post a status talking about how they are looking for their dream home, then that friend is a potential client.
Check out more of this writer’s tips about subjects like the home soda machines and the commercial toaster oven.
